Our Services

An effective website requires more than a great design.

Hosting

Everything that is found online needs to be physically stored somewhere. Your site is no different. The hosting service you use has servers where all the data for your website is located.

WHY IT MATTERS:
This is the backbone of your entire site. It is important to choose a hosting service that is fast, reliable, and secure.

WordPress Website Hosting
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SSL Certificate

SSL Certificate

SSL Certificate keeps the internet connection between your web browser and server secure through the use of encryption. You can tell a site is secured with SSL by the presents of "https" at the beginning of a URL.

WHY IT MATTERS:
A secure site protects your business' and customer's personal and payment information. It also helps to instill confidence in your brand to those visiting your site.

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Robots.txt

Simply put, a robots.txt file is a set up instructions for search engines like Google. When a search engine finds your site it will read this file to know which sections of the site they are allowed to explore.

WHY IT MATTERS:
A well crafted robots.txt file helps keep your site from being bogged down with unneeded or excessive site crawls. This keeps it running faster for your customers.

Robots.txt file
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What is a sitemap?

Sitemap

Much like a robots.txt file, mentioned above, a sitemap is another tool used by search engines to better understand and catalog your website. It is essentially an outline of your entire site.

WHY IT MATTERS:
Submitting a sitemap ensures that search engines are able to find every page on your site.

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Title Tag

A title tag is a section of HTML code that allows you to label a given web page. This title will be used as the snippet of text found on the tab of your web browser or the header of your webpage when it is seen in search results.

WHY IT MATTERS:
Title tags let users easily see which pages they have open and better understand the content they will find on the page. In a similar fashion, search engines also use titles to better understand what a page is about.

are title tags important?
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what is a meta description?

Meta Description

A meta description is a brief summary of a web page. This section of text is normally displayed under the search results for the page on sites like Google.

WHY IT MATTERS:
This snippet of information gives users and search engines a basic idea of what kind of content they will find before they click on the link.

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Index Status

If a site is indexed it is officially in the search engines database and able to be served to users looking for it. If it is not indexed, this means that search engines are not aware of it yet.

WHY IT MATTERS:
If your site is not properly indexed it will not show up in search results on sites like Google.

is my site indexed on Google?
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do I need Canonical Tags on my WordPress site?

Canonical Tag

A canonical tag is a section of HTML code that signals to search engines that there is another page that is similar or a duplicate that should be cataloged as the main version of this page.

WHY IT MATTERS:
Without the use of canonical tags, two pages on your own site could start competing with each other for the same keywords. As a result both page rankings could suffer.

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H Tag Hierarchy

H Tags are important to the textual structure of your website. They are applied in HTML to mark important sections of text as headers.

WHY IT MATTERS:
H Tags play a huge role in how search engines read and make sense of the pages on your site. Properly structured H Tags will help your page rank in search results.

What are h tags for?
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how to make my Wordpress site faster

Site Speed

Site Speed is the metric used to refer to how fast a site can be loaded into a web browser. This would include things like choosing a fast hosting service, compressing image files, and minimizing the use of plugins.

WHY IT MATTERS:
If your site load too slow, users will leave and look for an alternative. Website conversion rates drop by an average of 4.42% with each additional second of load time (between seconds 0-5)

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Google Analytics

Google Analytics is a program that allows you to track important metrics about your website. Within its dashboard you can keep tabs on how each page of your site is doing in search rankings and overall traffic.

WHY IT MATTERS:
Google Analytics takes the guesswork out of almost everything about your website. Understanding where customers are when they browse your site, which pages they visit, and how long they spend on each is invaluable information for your business.

Google Analytics helps you track your site traffic.
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how do I backup my WordPress website?

Daily Backups

Creating a duplicate of your side on a regular basis allows you to easily revert to a working copy should something go wrong.

WHY IT MATTERS:
You can't afford for your site to be down. This is how you make money online. By always having a backup of your site, a quick restore can have your online business back up and running in a matter of minutes.

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Updates

Themes, plugins, and WordPress itself all work to keep your site functioning as intended. Each of these pieces need to be updated on a regular basis to ensure they are running on the latest version.

WHY IT MATTERS:
Outdated software is the number one way hackers gain access WordPress sites. Installing the latest versions of themes, plugins, and core updates is the easiest way to protect your site from malicious attacks.

automatically update wordpress plugins
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WordPress Consultation Call

Consultation Call

Get personalized help from the experts with a one hour video call. Let us teach you how to navigate your WordPress backend, unpack how specific analytics are affecting your business, or recommend custom solutions for your digital needs.

WHY IT MATTERS:
Stop wasting time trying to figure things out on your own. Ask the experts to show you how to do it right the first time.

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Local Business Growth

Google My Business, Yelp, and Apple Maps are the backbone of any local business. It is here that potential customers will gather most of the information they need to make a decision about your service, product, or brand.

WHY IT MATTERS:
Inconsistant or nonexistent information on these platforms can make you look unprofessional and leave potential customers confused. Additionally, search engines often pull information from these sources to populate search results in your area.

automatically update wordpress plugins
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